Trying to stay fresh and up to date can sometimes be tricky, especially when trying to appeal to a wide demographic. Most of the time, a church's website will be the first point of contact to new visitors or members, so we recommend a few…
Recently, we posted how important print marketing can be for freelance web developers. Part of that print strategy is to include business thank you cards. When a web project is completed, a thank you card reminds the customer how much their business is appreciated. I…
Entrepreneurial web developers or freelance web designers must often delegate a heavy load of responsibilities. One of them is gaining new customers: a major obstacle for most new small business owners. When I first started out as a freelancer, I was under-financed and completely naive…
Invented by DENSO Wave in 1994 for the auto industry to track vehicle manufacturing, the QR Code is a barcode-like square symbol that now plays a more commercial role around the world as one method of combining the physical and digital worlds. Even through consumers…
Brochures can be an awesome method of showcasing any brand while providing detailed information about products and services. Unfortunately, many small business owners don't spend enough time or resources on creating a well executed brochure...and that's sad for me to watch as a printer. There…
Graphic Designers do not always have the time to build everything from scratch. Yes, we have the abilities to do so, but often times the deadline, or budget for that matter, is too tight to take our own photographs, or create a unique font and…
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Everyone has a blog these days and its for good reason. Blogs allow you to constantly grow your website and are great for attracting new AND repeat traffic. You absolutely must embrace your blog. If you don't have the time to blog, then pass on…
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SEO (Search Engine Optimization) should be play an essential role in any real web promotion strategy. However, don't go overboard with it. The major search engines are quite sophisticated and use numerous methods of determining ranking scores. However, if you don't optimize, the search engines…
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In Web Marketing Tips Part 1 - Domain, I identified concerns with the domain name and hosting. Before going into more specific web promotion strategies, we should outline a few general rules and practices for the overall search engine friendliness of your website. GENERAL WEBSITE…