A collection of tips for small businesses by an experienced and successful online business owner.

My Personal Pet Peeves with Shopify

July 10, 2020

Let me start with this: I love Shopify. I rely on this platform for all of my income, and it is a fantastic solution to sell products. Please take this article with a grain of salt and do not make it part of your decision-making process for selecting an e-commerce website. I could pick apart any […]

5 Essential Components of Sending Effective Emails to Customers

April 18, 2020

Like most small online businesses, we’ve been emailing customers for a very long time. There is nothing better than funneling automated emails that reengage past and current customers. We are able to do this thanks to a Shopify app called CM Commerce Email Marketing (formerly Conversio). For every email you send, the below components are […]

Privacy Concerns with Shopify Apps I Think About

February 9, 2020

I do have privacy concerns with Shopify apps. It always seems that large enterprises and companies tout how vital privacy is yet don’t follow up with their actions. Some of us deem privacy essential to life and dangerous to give up. In contrast, others are more accepting of a new world of sharing everything. Shopify […]

Interesting Shipping Statistics to Think About.

November 15, 2019

Shipping is a significant concern for small retailers, large enterprises, and consumers (yes, this is stating the obvious). We have written a variety of articles in the past about shipping, including our own experiences and strategies. Today, we received a “State of Shipping” report from Shippo, highlighting some fascinating statistics. E-commerce sales will soon be […]

It is Time to Check Your Website’s Health With Raven Tools

January 19, 2019

Every year, we perform a health check of our website using Raven. What exactly does this mean?

Small Business Advertising Ideas for Online Marketing

May 31, 2018

An organized small business person understands the importance of harnessing effective advertising practices for online promotions. Below we have listed several small business advertising ideas designed specifically for online promotion and marketing. I’ve pulled these tips from the Break Through Advertising by Eugene Schwartz. Video Marketing From instructional videos and how-to content to demonstrations of […]

Tips for Canva When Designing Print Materials

July 11, 2017

We’re huge Canva fans, and we’ve talked to many customers on a budget who rely on the service for their designs on a daily basis. Canva is an excellent and easy-to-use online destination for creating graphics for just about anything web or print media. Designing web graphics and print materials are quite different. We offer these three […]

Five Marketing Q&A’s For Shopify Storeowners

March 30, 2017

Today, we answered marketing questions for another blog. Many of those questions were centered around Shopify. Here are five of those questions (mostly focused on marketing and sales) that you might find interesting.

Practical SEO Tips For Every Busy Small Business Owner

March 17, 2017

I have spent countless hours on SEO (Search Engine Optimization) as a search engine marketer and as a self-interested online businessman. Many critics say SEO is dead, but that just isn’t the case. Every small business person should know that the old techniques of feeding search engines are long gone, but there are practical SEO […]

The Real Scoop on Shopify POS [Review]

February 19, 2017

There are many reviews out there that compare Shopify’s POS to other systems like Square. I personally own and operate two Shopify stores. One of them, Flashback Gear, relies on Shopify’s complete POS system since it is a traditional brick and mortar store and an online company. Why did we pick Shopify POS? Since we […]