Categories
Business

How Video Marketing Can Help New Entrepreneurs Grow

Businesses are increasingly turning to video marketing. The media provides easy-to-find content to visitors and can deliver more information than any single image. When you use videos to promote your business, you may stand out from the crowd and gain a solid return on your investment.…
Online Reviews
Categories
Business

How Do You Respond to Bad Reviews?

Receiving a negative online review for your small business can be absolutely heartbreaking and, in many cases, feel like the end of the world. Properly handling bad reviews is key to running a successful online business. How Do You Respond to Bad Reviews? Here is…
Shopify SEO
Categories
Business

Optimizing Content on your Shopify Product Pages

If you are new to Shopify or e-commerce, then optimizing your product pages is crucial. Thankfully, the process is not complicated since knowledge, not technical skill, is the key ingredient. This article does not cover absolutely every way to optimize a product page or landing…
Small Business Ideas
Categories
Business

Small Business Advertising Ideas for Online Marketing

An organized small business person understands the importance of harnessing effective advertising practices for online promotions. Below we have listed several small business advertising ideas designed specifically for online promotion and marketing. I’ve pulled these tips from the Break Through Advertising by Eugene Schwartz. Video…
Digital ad platforms
Categories
Business

Pros and Cons of Major Digital Ad Networks

Ad networks are one of the main channels companies use to increase reach. That said, with so many different ad networks available, it can be tough understanding what benefits each has to offer and which one will work the most in your favor. While there are…
Shopify logo
Categories
Business

Five Marketing Q&A’s For Shopify Storeowners

Today, we answered marketing questions for another blog in hopes to be featured. Many of those questions were centered around Shopify. Here are five of those questions (mostly focused on marketing and sales) that you might find interesting. Also see "How To Improve Cart Abandonment…
Email Marketing Tips
Categories
Blog Business

Tips for Crafting a Great Email

Despite social networks like Facebook and Twitter, email marketing is usually the centerpiece of encouraging action from new and current customers for many small businesses. The Radicati Group estimates that each business person receives an average of 122 emails each day, a rate that is…