Photos are essential to highlight your products on social media or your website. They are also essential for printing your physical artwork for commercial printing. Not only do your pictures function as an eye-catching display, but they also help inform prospective customers. Today, let's learn…
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Every year we rework our advertising strategy. Today's article shares our most vital top advertising channels for 2023. The marketing landscape constantly changes, and we are adopting the most practical, creative, and results-driven methods that make the most sense for our company. 7. Event Sponsorships…
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Businesses are increasingly turning to video marketing. The media provides easy-to-find content to visitors and can deliver more information than any single image. When you use videos to promote your business, you may stand out from the crowd and gain a solid return on your investment.…
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Receiving a negative online review for your small business can be absolutely heartbreaking and, in many cases, feel like the end of the world. Properly handling bad reviews is key to running a successful online business. How Do You Respond to Bad Reviews? Here is…
Like most small online businesses, we've been emailing customers for a very long time. There is nothing better than funneling automated emails that reengage past and current customers. We are able to do this thanks to a Shopify app called CM Commerce Email Marketing (formerly…
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If you are new to Shopify or e-commerce, then optimizing your product pages is crucial. Thankfully, the process is not complicated since knowledge, not technical skill, is the key ingredient. This article does not cover absolutely every way to optimize a product page or landing…
Every year, we perform a health check of our website using Raven Tools. What exactly does this mean? As time flies, a website can quickly become riddled with broken links, duplicate pages, poor content, and so on. The larger the site, the more problems that…
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An organized small business person understands the importance of harnessing effective advertising practices for online promotions. Below we have listed several small business advertising ideas designed specifically for online promotion and marketing. I’ve pulled these tips from the Break Through Advertising by Eugene Schwartz. Video…
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Ad networks are one of the main channels companies use to increase reach. That said, with so many different ad networks available, it can be tough understanding what benefits each has to offer and which one will work the most in your favor. While there are…