Web marketing tips from a small business owner and expert SEO service provider.
April 18, 2020
Like most small online businesses, we’ve been emailing customers for a very long time. There is nothing better than funneling automated emails that reengage past and current customers. We are able to do this thanks to a Shopify app called CM Commerce Email Marketing (formerly Conversio). For every email you send, the below components are […]
July 25, 2019
If you are new to Shopify or e-commerce, then optimizing your product pages is crucial. Thankfully, the process is not complicated since knowledge, not skill, is the key ingredient.
January 19, 2019
Every year, we perform a health check of our website using Raven. What exactly does this mean?
March 30, 2017
Today, we answered marketing questions for another blog. Many of those questions were centered around Shopify. Here are five of those questions (mostly focused on marketing and sales) that you might find interesting.
March 17, 2017
I have spent countless hours on SEO (Search Engine Optimization) as a search engine marketer and as a self-interested online businessman. Many critics say SEO is dead, but that just isn’t the case. Every small business person should know that the old techniques of feeding search engines are long gone, but there are practical SEO […]
September 2, 2016
Despite social networks like Facebook and Twitter, email marketing is usually the centerpiece of encouraging action from new and current customers for many small businesses. The Radicati Group estimates that each business person receives an average of 122 emails each day, a rate that is expected to grow to 126 by 2019. What does this […]
January 16, 2016
Grammarly is an online tool and writing platform that performs over 250 different proofreading and plagiarism checks. I privately use Grammarly for many reasons, business and personal, and think it is worth the $59.95 per quarter. Millions of business experts and students around the world use Grammarly daily. Here are 15 reasons why you might […]
January 16, 2016
World-renowned companies are recognizable at a glance. You know it’s Mac when you see that apple. When you see that simple swoosh, you know it’s Nike. Aside from their built reputation, the logos are recognizable for a reason. Only the best designers can convey the company’s history and the direction of its activities, as well […]