Web Marketing Tips for Online Storeowners

E-commerce tools for e-commerce business owners

Amazing Tools For Small E-Commerce Business Owners

As a small online business owner, there are some nifty tools I depend on to maintain my e-commerce website. As a company owner, I have to worry about everything: marketing, quality control, finances, customer service, SEO and more. As far as running the online side…

Blog Printing

How To Quickly Create a Printable Postcard Using Canva

Some of us are not designers by nature or nurture. Thanks to an online platform called Canva, normal people can create stunning and professional designs for almost any situation. We don't feel that anything can truly replace a human graphic designer, but Canva comes pretty…

Blog Business

Breaking Down a Conversion Driven Shopify Store – Hickies.com

As many of you already know, Printkeg utilizes Shopify for e-commerce for a number of reasons. Over the weekend, I discovered a company, Hickies, that provides a shoelace replacement solution. To my pleasant surprise, Hickies also utilizes Shopify, and their website was so impressive and…

Blog Business

How To Improve Cart Abandonment When Using Shopify

When viewing cart abandonment in the orders area of Shopify, I often cringe because I just can't help myself from tallying up those "missed" dollars. Cart abandonment is the reality of e-commerce so don't let it drive you too crazy. Fortunately, we are going to…

Blog Business

Testing Download Speeds of the Top Shopify Apps

As an avid Shopify shop owner, I constantly trial different apps in hopes to discover new ways to better convert and serve customers. To my disappointment, I have removed many apps due to the slowness ramifications or effect on download speeds, inhibiting a visitor's experience.…

Blog Business

Our Favorite User Friendly Shopify Apps

A while back we wrote an article titled "6 Shopify Apps We Couldn’t Live Without" listing and describing crucial apps that we depend on so much, we wouldn't be able to use the Shopify online e-commerce platform without them. That article did not cover the apps that…

Blog Business

SEO Tips Shopify Storeowners Must Know

Before starting Printkeg, I built up a strong history in web development and SEO providing those services to hundreds of clients of my own for most of my adult life. Presently, I still do a little web consulting, but I remain more focused on maintaining…

Blog Business

5 Major Pitfalls of Shopify

First and foremost, I want to clearly state for the record that our company is a firm proponent of the e-commerce platform, Shopify. We utlize the platform for two stores and our web development sister company, IDM Print, strongly recommends it to prospective clients searching…

Blog Business

Dealing With Google’s Penguin Penalty

This is not something I enjoy talking about especially as a prior SEO provider and current online business owner. Like most people, I'm embarrassed and ashamed of some of my past poor decisions but none were more grave for our company than this: Google's algorithm…

Tag: web marketing tips