Every year, we perform a health check of our website using Raven Tools. What exactly does this mean? As time flies, a website can quickly become riddled with broken links, duplicate pages, poor content, and so on. The larger the site, the more problems that…
Color is complex. When submitting your files to a print company, it can become frustrating when colors do not pair up as you intended. You are not alone. Even professionals struggle with color accuracy due to a book of variables that can become confusing. Fortunately,…
Categories
An organized small business person understands the importance of harnessing effective advertising practices for online promotions. Below we have listed several small business advertising ideas designed specifically for online promotion and marketing. I’ve pulled these tips from the Break Through Advertising by Eugene Schwartz. Video…
Created by Marvel writer Mike Friedrich and writer-artist Jim Starlin, Thanos first appeared in Iron Man #55 (cover is dated Feb. 1973). His saga is quite complex but much of his most popular storyline revolves around the collection of the infinity stones to gain omnipotence…
We're huge Canva fans, and we've talked to many customers on a budget who rely on the service for their designs on a daily basis. Canva is an excellent and easy-to-use online destination for creating graphics for just about anything web or print media. Designing web…
Paper weight is confusing. Our company describes the paper weights we've selected, but different print companies and manufacturers often use unfamiliar terminology and support varying paper types and paper weights. How does it all compare to each other? That's what we will hopefully answer in this article…
When you first get involved with an online printing company, you might encounter a number of terms you're unfamiliar with. We've listed the most common of the bunch to hopefully take your print understanding to the next level. Typography Typography is the art of displaying…
Categories
I have spent countless hours on SEO (Search Engine Optimization) as a search engine marketer and as a self-interested online businessman. Many critics say SEO is dead, but that just isn't the case. Every small business person should know that the old techniques of feeding…
Brochures are an effective marketing tool for promoting your business products, announcing new services, and attracting customer attention. While the internet is seemingly taking the place of printed media, there is still space for brochures in advertising your business. To achieve your marketing goals,…