What we’ve learned as a small business that converted a traditional print shop into a 100% online print company called PrintKEG.

What it Takes to Start Up a New Retail Brick and Mortar Store

April 1, 2017

  Capital First and foremost, starting a new store requires funding. It is hard to say exactly how much funding you will need, but you should plan keeping plenty of capital aside for new products, advertising and unforeseen obstacles. The worst thing you can do is spend most of your capital on initial inventory and […]

Five Marketing Q&A’s For Shopify Storeowners

March 30, 2017

Today, we answered some questions for another blog in hopes to be featured. Many of those questions were centered around Shopify. Here are five of those questions (mostly focused on marketing and sales) that you might find interesting. Also see “How To Improve Cart Abandonment When Using Shopify.” Pop-up ads are a controversial subject: shoppers […]

Practical SEO Tips For Every Busy Small Business Owner

March 17, 2017

I have spent countless hours on SEO (Search Engine Optimization) as a search engine marketer and as a self-interested online businessman. Many critics say SEO is dead, but that just isn’t the case. Every small business person should know that the old techniques of feeding search engines are long gone, but there are practical SEO […]

The Real Scoop on Shopify POS [Review]

February 19, 2017

There are many reviews out there that compare Shopify’s POS to other systems like Square. I personally own and operate two Shopify stores. One of them, Flashback Gear, relies on Shopify’s complete POS system since it is a traditional brick and mortar store and an online company. Why did we pick Shopify POS? Since we […]

How to Create a Brochure that Captures Your Customers’ Attention

December 28, 2016

  Brochures are an effective marketing tool for promoting your business products, announcing new services, and attracting customer attention. While the internet is seemingly taking the place of printed media, there is still space for brochures in advertising your business. To achieve your marketing goals, you must create well-designed brochures that leave a good impression […]

5 Tips for Making an Eye-Catching Poster

October 13, 2016

  There is nothing like an eye-grabbing poster to attract the attention of consumers. When you are looking to get noticed, one fantastic way is to pepper your town with posters that pop. Posters are incredibly powerful in their ability to convey essential information in an arresting manner. When people see a beautiful poster, they […]

Tips for Crafting a Great Email

September 2, 2016

Despite social networks like Facebook and Twitter, email marketing is usually the centerpiece of encouraging action from new and current customers for many small businesses. The Radicati Group estimates that each business person receives an average of 122 emails each day, a rate that is expected to grow to 126 by 2019. What does this […]

Tips for Small Businesses Hiring a Mobile App Developer

May 29, 2016

As a small business owner, finding the right mobile app developer can be daunting especially the more rural your business may be located. Some app makers are automated and others are expensive. If you are not versed in the languages of programming, the process could feel greatly overwhelming. Give thought about what you need the […]

15 Reasons to Use Grammarly for Improving Your Writing

January 16, 2016

Grammarly is an online tool and writing platform that performs over 250 different proofreading and plagiarism checks. I privately use Grammarly for many reasons, business and personal, and think it is worth the $59.95 per quarter. Millions of business experts and students around the world use Grammarly daily. Here are 15 reasons why you might […]

10 Crucial Steps to Designing a Logo for Your Company

January 16, 2016

World renowned companies are recognizable at a glance. You know it’s Mac when you see that apple. When you see that simple swoosh, you know it’s Nike. Aside from their built reputation, the logos are recognizable for a reason. Only the best designers can convey the company’s history and the direction of its activities, as […]