Let me start by saying that I love Shopify. I rely on this platform for all of my income, and it is a fantastic solution for selling products. Please take this article with a grain of salt and do not make it part of your…
Like most small online businesses, we've been emailing customers for a very long time. There is nothing better than funneling automated emails that reengage past and current customers. We are able to do this thanks to a Shopify app called CM Commerce Email Marketing (formerly…
I do have privacy concerns with Shopify apps. It always seems that large enterprises and companies tout how vital privacy is yet don't follow up with their actions. Some of us deem privacy essential to life and dangerous to give up. In contrast, others are…
Shipping is a significant concern for small retailers, large enterprises, and consumers (yes, this is stating the obvious). We have written a variety of articles in the past about shipping, including our own experiences and strategies. Today, we received a "State of Shipping" report from…
Every year, we perform a health check of our website using Raven Tools. What exactly does this mean? As time flies, a website can quickly become riddled with broken links, duplicate pages, poor content, and so on. The larger the site, the more problems that…
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An organized small business person understands the importance of harnessing effective advertising practices for online promotions. Below we have listed several small business advertising ideas designed specifically for online promotion and marketing. I’ve pulled these tips from the Break Through Advertising by Eugene Schwartz. Video…
We're huge Canva fans, and we've talked to many customers on a budget who rely on the service for their designs on a daily basis. Canva is an excellent and easy-to-use online destination for creating graphics for just about anything web or print media. Designing web…
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Today, we answered marketing questions for another blog in hopes to be featured. Many of those questions were centered around Shopify. Here are five of those questions (mostly focused on marketing and sales) that you might find interesting. Also see "How To Improve Cart Abandonment…
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I have spent countless hours on SEO (Search Engine Optimization) as a search engine marketer and as a self-interested online businessman. Many critics say SEO is dead, but that just isn't the case. Every small business person should know that the old techniques of feeding…