How to Create a Brochure that Captures Your Customers’ Attention

By Guest Writer, December 28, 2016

Brochure Example

 

Brochures are an effective marketing tool for promoting your business products, announcing

new services, and attracting customer attention. While the internet is seemingly taking the place

of printed media, there is still space for brochures in advertising your business. To achieve your

marketing goals, you must create well-designed brochures that leave a good impression about

your business to potential customers.

 

So how do you ensure that your brochures are a success? Here are some specific steps you

should take to ensure that your brochures are effective in capturing customers’ attention.

 

Understand Your Customers

 

Like any other marketing activities you do, you need to understand your target audience. What

is the purpose of your brochures? How do they address the specific needs of your targeted

customers? By understanding your target audience, you will know what they want and address

their needs more effectively.

 

What do you want to achieve using the brochures? Do you want more sales for your range of

new products? Are you inviting customers to a business event? A clear understanding of what

you want and your customers' needs will help you reflect the right message in your brochures.

 

Make a First Impression

 

The way you present your business to customers determines how they will perceive you. You

need to design your brochures with simplicity in mind. Customers are looking for something

impressive to the eye—but still easy to understand. The design should be in-tune with the

nature of your business and reflect your marketing goals to ensure that your brochures will get

the required attention.

 

Simple and Clear Message

 

Your message or statement should be clear and straightforward. Despite how extravagant your

brochures looks, innovative designs that incorporate simple statements to explain your products

or services to customers easily stand out. Focus on conveying your message without delving

into complex designs and imagery that take away a customer's attention. Customers will

appreciate when you convey your business message effortlessly.

 

Attention-Interest- Desire-Action

When creating a brochure, you have to make sure that your design process incorporates four

crucial aspects: Attention-Interest- Desire-Action. An effective brochure should get the attention

you want from your target audience, capture their interest and awaken their desire to know more

about your products and services. Your main goal is to encourage them to take action like

buying your products, paying for your services, or making an appointment.

 

Create Exciting Headlines and Interactive Graphics

The average reader takes around 5 seconds to glance at a brochure or cover and decide

whether or not to read it. To get their full attention, it's important that you create exciting and

catchy headlines and highly interactive graphics that relate to your customers' needs.

Use headlines to grab the reader's attention and guide them easily through your brochure. What

you want to avoid is something that is too fancy. Present your headlines and graphics in an

attractive and simple way.

 

Use Bullet Points

Just like any other content, readers will love brochures that present your business message in

clear points. People rarely read through entire paragraphs, so keep your brochure content short

and to the point and include bullet points.

 

List the most important features of your product or service in a way that will keep the reader

focused on your message. Now, you will grab their attention and get the desired actions from

them.

 

Add Images

 

Readers are largely responsive to visual cues like pictures. Including stock images in your

brochures goes a long way in conveying your message and gives additional depth to your

content. If you can use images in a way that speaks what you need, then use them. The right

images will help you gain customer attention.

 

Give Customers a Reason to Act Now

 

After you have gained their attention and built an interest in your products and services, what's

next? Add incentives like special discounts, giveaways, and free coupons along with your

brochures. Offering incentives is always a great way to attract attention and boost sales for your

business.

 

Tell Your Customers What to Do

 

Never assume that customers understand what you want them to do to get your products or

services. Include a clear call-to- action that summarizes the key goal for creating your brochures.

Without a proper motivating call, your efforts will be wasted.

 

Make it easy for customers to respond to your business message by proving your business

name, phone number, physical address, website URL, and social media accounts. Once they’ve

established contact with you through one of these channels—even if they haven’t bought

anything—you have a way to access them, keep them informed, and encourage them to buy.

 

Quality Printing

 

To ensure your brochures look professional and attractive to customers, you need quality

printing. If you're doing in-house printing, you should invest in professional printing products,

such as ink cartridges. You can find quality discount ink cartridges in a wide range of colors for

brochure printing online—no matter what type of printer you’re using.

 

Bringing it All Together

 

Using just one, or some, of these elements in your brochure isn’t enough. Use all of these tips

and more to engage potential customers in your business. Create your next brochure with these

ideas in mind and watch as the impact of your company grows.

 

If you’re interested in learning more about how to entice your customers with compelling

marketing material, check out our guide to making an eye-catching poster here!

 

Author Bio

 

Amy Trotter is an established freelance tech writer and graphic designer from Los Angeles,

California. With 10 years of experience in B2B and B2C marketing, she has helped many

businesses launch ad campaigns that are focused on attracting the right audiences. She has a

great interest in learning new marketing and design techniques.