Web marketing tips from a small business owner and expert SEO service provider.

How To Quickly Create a Printable Postcard Using Canva

November 4, 2015

Some of us are not designers by nature or nurture. Thanks to an online platform called Canva, normal people can create stunning and professional designs for almost any situation. We don’t feel that anything can truly replace a human graphic designer, but Canva comes pretty close! Today, we demonstrate how to create a well-designed double […]

Breaking Down a Conversion Driven Shopify Store – Hickies.com

October 10, 2015

As many of you already know, Printkeg utilizes Shopify for e-commerce for a number of reasons. Over the weekend, I discovered a company, Hickies, that provides a shoelace replacement solution. To my pleasant surprise, Hickies also utilizes Shopify, and their website was so impressive and inspiring, I just cannot help showing it off to our […]

How To Improve Cart Abandonment When Using Shopify

August 23, 2015

When viewing cart abandonment in the orders area of Shopify, I often cringe because I just can’t help myself from tallying up those “missed” dollars. Cart abandonment is the reality of e-commerce so don’t let it drive you too crazy. Fortunately, we are going to outline and share some effective methods that our company implements […]

Testing Download Speeds of the Top Shopify Apps

June 29, 2015

As an avid Shopify shop owner, I constantly trial different apps in hopes to discover new ways to better convert and serve customers. To my disappointment, I have removed many apps due to the slowness ramifications or effect on download speeds which inhibits a visitor’s experience. The easiest way to test an app’s effect on […]

Our Favorite User Friendly Shopify Apps

June 28, 2015

A while back we wrote an article titled “6 Shopify Apps We Couldn’t Live Without” listing and describing crucial apps that we depend on so much, we wouldn’t be able to use the Shopify online e-commerce platform without them. That article did not cover the apps that we actually enjoy using or find strikingly remarkable and easy […]

SEO Tips Shopify Storeowners Must Know

May 8, 2015

Before starting Printkeg, I built up a strong history in web development and SEO providing those services to hundreds of clients of my own for most of my adult life. Presently, I still do a little web consulting, but I remain more focused on maintaining and leading Printkeg, a digital print company that utilizes the […]

5 Major Pitfalls of Shopify

April 5, 2015

First and foremost, I want to clearly state for the record that our company is a firm proponent of the e-commerce platform, Shopify. We utlize the platform for two stores and our web development sister company, IDM Print, strongly recommends it to prospective clients searching for a powerful tool selling goods online. Like any system, […]

Dealing With Google’s Penguin Penalty

March 20, 2015

This is not something I enjoy talking about especially as a prior SEO provider and current online business owner. Like most people, I’m embarrassed and ashamed of some of my past poor decisions but none were more grave for our company than this: Google’s algorithm update in 2012 called Penguin ran us over like a […]

Web Marketing Tips (Part 4 – Blogging)

November 20, 2010

Everyone has a blog these days and its for good reason. Blogs allow you to constantly grow your website and are great for attracting new AND repeat traffic. You absolutely must embrace your blog. If you don’t have the time to blog, then pass on the task to a capable and knowledgeable employee. Blogging will […]

Web Marketing Tips (Part 3 – SEO)

October 25, 2010

SEO (Search Engine Optimization) should be play an essential role in any real web promotion strategy. However, don’t go overboard with it. The major search engines are quite sophisticated and use numerous methods of determining ranking scores. However, if you don’t optimize, the search engines may have a tough time understanding what keywords are relevant […]