This holiday season is a goldmine for sales opportunities. Last year around 78% of customers used the internet to help supplement holiday shopping, and around 92% of shoppers will go online this year to make purchases. Try to serve holiday shoppers well with these Shopify apps designed to help increase conversion rates.
AbandonAid – Shopping Cart Recovery
Help curb your customers second thoughts by using AbandonAid, a shopping cart recovery app for Shopify sellers. This clever add-on will email straying customers to remind them of what was in their cart, encouraging them to come back and complete the order. Sometimes shoppers have second thoughts, and they just need a gentle nudge to help them make a decision.
Customers could have had every intention of completing the sale and may be very appreciative for you saving their almost-purchase and reminding them of what they put in their cart. What makes this app different from Shopify’s core cart recovery email is the ability to send reminders daily or weekly versus a one-time email hours later. This aggressive marketing might serve your business well during the holiday season, but I wouldn’t necessarily commit to this effort all year long.
Sometimes customers need to see deals, especially around the holidays. Ultimate Special Offers gives your customers friendly reminders that if they spend X amount, they qualify for a deal. You can experiment with different offers. For example, create deals like “You are $5 away from Free Shipping!” or “Buy 1 Tee, Get 1 50% off”.
This is one of our favorite deals apps for Shopify since it works with your website and Point-of-Sale system. The deals can also be used in conjunction with other deals and can be modified, added or deleted within seconds.
Stock Sync – Inventory Management
The holiday season often brings a massive influx of customers, which can be both a blessing and a curse. On the one hand, it’s great to have that sudden boost in sales, but it can also be a nightmare when it comes to controlling stock and keeping track of orders. Inventory management software could be just the thing to keep you grounded and prevent your operations from descending into chaos.
Veeqo syncs your orders and inventory across your multiple web stores and marketplaces, so you don’t have to worry about overselling and disappointing customers who order something that’s “in stock” on Amazon already sold on Shopify. Since it is all automated, you don’t need to update stock levels or orders manually, which is a guaranteed time-saver over the busy holiday period.
61% of customers check out product reviews before committing to a purchase, so having a product review app in your artillery is a no-brainer – in fact, if you don’t have one already, you should be kicking yourself. Reviews increase conversions, it’s a matter of fact, and if you have even more site browsers than usual, some thumbs up from previous happy customers won’t do any harm at all, especially seeing as this app is free and SEO friendly. Google recently confirmed that they utilize third party reviews to help determine quality scores for websites.
There are many other product review apps including Yotpo Reviews, Trustpilot Reviews, and Kudobuzz Testimonials and Review.
Quickview – Product Preview in One Click
The holidays are quickly approaching, perhaps too quickly for some busy shoppers. Having the ability to quickly scan products with Quickview makes the shopping experience more streamlined and convenient with the goal of increasing sales. Customers are not required to open multiple tabs to view items, or constantly click the “back” button; they can simply hover their mouse over each product to view the main features.
Limespot – Targeted Product Recommendations
Limespot creates recommendation boxes on your homepage that showcases the products your customers are most likely to buy.
These include “Related Products” that are similar to ones your customers have viewed or added to their shopping cart already; “popular products” that sell well, including the most popular items in the collection currently being viewed; “Recently Viewed Products” that a customer may have considered purchasing before; and “Trending Products” which shows products that are going viral.
This is great for upselling and cross-selling products that customers are likely to be interested in – there’s no point in pushing a nose hair trimmer to someone who has just bought a silk scarf and a bottle of Chanel No. 5. This add-on claims it can increase sales by 40%, and there’s a free trial, so it’s worth checking it out.
This was a guest post by Jodie Pride, Content Creator at Veeqo order management software for online retailers.