Shipping is a significant concern for small retailers, large enterprises, and consumers (yes, this is stating the obvious). We have written a variety of articles in the past about shipping, including our own experiences and strategies. Today, we received a "State of Shipping" report from…
Every year, we perform a health check of our website using Raven Tools. What exactly does this mean? As time flies, a website can quickly become riddled with broken links, duplicate pages, poor content, and so on. The larger the site, the more problems that…
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An organized small business person understands the importance of harnessing effective advertising practices for online promotions. Below we have listed several small business advertising ideas designed specifically for online promotion and marketing. I’ve pulled these tips from the Break Through Advertising by Eugene Schwartz. Video…
We're huge Canva fans, and we've talked to many customers on a budget who rely on the service for their designs on a daily basis. Canva is an excellent and easy-to-use online destination for creating graphics for just about anything web or print media. Designing web…
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Today, we answered marketing questions for another blog in hopes to be featured. Many of those questions were centered around Shopify. Here are five of those questions (mostly focused on marketing and sales) that you might find interesting. Also see "How To Improve Cart Abandonment…
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I have spent countless hours on SEO (Search Engine Optimization) as a search engine marketer and as a self-interested online businessman. Many critics say SEO is dead, but that just isn't the case. Every small business person should know that the old techniques of feeding…
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There are many reviews out there that compare Shopify's POS to other systems like Square. I personally own and operate two Shopify stores. One of them, Flashback Gear, relies on Shopify's complete POS system since it is a traditional brick and mortar store and an…
Despite social networks like Facebook and Twitter, email marketing is usually the centerpiece of encouraging action from new and current customers for many small businesses. The Radicati Group estimates that each business person receives an average of 122 emails each day, a rate that is…
As a small business owner, finding the right mobile app developer can be daunting especially the more rural your business may be located. Some app makers are automated and others are expensive. If you are not versed in the languages of programming, the process could…